The Psychology of Western Independent Tourists and Its Impacts on Chinese Tourism Management

This thesis is concerned with the psychology of western independent tourists and its impacts on Chinese tourism management. First, it discusses the different psychological modes under the different historical and cultural backgrounds between China and the West, including mode of thinking, mode of motivated behavior, mode of religion and ethics, and mode of aesthetic values; then, it makes a specific analysis of the tourism psychology of western independent tourists; finally, it expounds the impacts of western independent tourists’ psychology on several aspects of Chinese tourism management, such as the respective management style of tourism departments, the interdepartmental communication and cooperation, the quality of guide service and the tourism education.